It may have taken a virtual dance “strike,” but TikTok finally got the message. Its latest move to give Black creators the respect they’ve been asking for is the creation of a new diversity and inclusion position.
TikTok hired Shavone Charles to oversee communciation in these areas, according to this article in The Hollywood Reporter.
TikTok is the white-hot video platform that’s disrupted YouTube (causing YT to create its own “shorts” option) and caused viral sensations by creators across the world, based on their videos, which can be as short as 15 seconds or as long as three minutes.
The virtual dance “strike” occured over the summer, when Black creators only halfheartedly posted videos dancing to Megan Thee Stallion’s “Thot Shit,” instead of following the directions in the song’s lyrics to put your hands on your knees and twerk.
This was after several Black creators expressed their opinion that they had not received sufficient credit or recognition for starting viral trends on TikTok, according to this separate articlein The Hollywood Reporter.
Over the past year, TikTok has heeded the call with other initiatives supporting Black creators, including creating a Black creatives incubator program with MACRO. This is a production company founded by Charles D. King in 2015 that creates multicultural entertainment. It also has a talent management vertical. King is a general partner with MaC Venture Capital, a seed-stage VC firm in LA.
TikTok has also given out $50,000 grants to 10 Black creators, according to this article in The Hollywood Reporter.
Charles’ official title at TikTok is head of diversity & inclusion communications. Read more about her and her new role here.